Banner / Creative
BuddyBanking
- Balance
- Rate
- Setting
Buddy Credits
Banner Creator
Category Targeting
Click
Click-Through-Rate (CTR)
Family-Safe
HTML Code
Impression
Impresssion Manager
StatsBuddy
Surfer Trails
Upload Banner
URL

What is a banner or creative?

These are the ads you see that appear on many Web sites. Ad networks typically place them, and not the site that you are visiting. Clicking on a banner ad will redirect you to another site where you can learn more about the product or service being advertised.

What is BuddyBanking or BuddyBank?

BuddyBanking is a way for LinkBuddies members to make money from showing banners on their Web site.

Each LinkBuddies member gets an exchange rate according to the click through rate of the banners show on your Web site. For example, your exchange rate may be 4: 3. – meaning, for every 4 banners you display on your Web site, LinkBuddies will display your banners 3 times ( 3 banner credits ) on someone else’s Web sites.
With BuddyBanking, you can sell back to LinkBuddies some percentage of those earned banner credits. That is, instead of having LinkBuddies shows your banner on someone else's Web site one time, you can sell back that unused banner credit to us.

What is a BuddyBank Balance?

Under the Balance tab of the BuddyBank section, you will see your BuddyBank Balance, which shows

1. The number of impressions we've purchased from you and at what price.
2. The current BuddyBank balance you have at the time.
3. The next payment processing date. (The next time that we will send you payment. )

Please note that LinkBuddies will only process your payment once you have a balance of $50 or more.

You need to set up your BuddyBank setting to activate your BuddyBank Balance. LinkBuddies runs its BuddyBanker once a day, and may not run it every day. Based on the day's rate, the BuddyBanker will grab whatever percent of your credits you've chosen to sell (your BuddyBank Setting) -- out of the credits you earned that day.

—How does LinkBuddies calculate my BuddyBank Balance?

Example:

On a particular day,

1. You show 15,000 banners.
2. Your current ratio is 2:1 (This ratio is displayed under ‘Overview’ tab under ‘Report section)
2. LinkBuddies runs BuddyBanker.
3. Your BuddyBank setting is 75% meaning you're selling 75% of your credits.
4. BuddyBank rate is 25 cent per thousand of impressions. (CPM)

Give the above example, BuddyBanker will buy 5625 credits from you. Why? You earned 7500 banner credits by showing 15,000 banners on your site. Your BuddyBanking is set to sell 75% of those credits 7500*.75=5625 and BuddyBank rate is 25 cent CPM. Therefore,

Your Buddy Bank Balance will be: $1.40

As you can see, the BuddyBanker only buys back banner credits you earned from within the past 24 hours. If you have accumulated lots of banner credits in the past, you can transfer those into the BuddyBank as well. This can be achieved from the ‘Transfer’ section under BuddyBank. This feature gives you the ability to instantly exchange some of your accumulated credits for cash, even if the BuddyBanker isn't running that day.
The Transfer rate is usually less than the standard BuddyBanking rate (in terms of price per thousand impressions or CPM), since you can transfer on a day that LinkBuddies chooses not to run the BuddyBanker.

The credits that you have available to transfer isequal to the number of guaranteed impressions you have minus the number of impressions already delivered to your account. Once you hit the ‘Transfer’ button, your accumulated credits will be converted into your ‘BuddyBank Balance’ and will be displayed on the ‘Balance’ tab.

What is a BuddyBank Rate?

BuddyBank Rate is LinkBuddies’ purchase rate and setting on that particular day.
Please note that LinkBuddies reserves the right to determine the amount of percentage we like to buy banner impressions back from our users. This way, LinkBuddies limits our liability to buy according to our inventory demand. During our launch period, LinkBuddies’ purchase setting has always been 100%.

What are BuddyBank settings?

You choose what percentage of your earned banner credits you'd like to sell. If you choose to sell 100% of your credits, your banner will never be shown on another LinkBuddies member site; you'll redeem every earned banner credit for cash. On the other hand, if you choose to sell 0%, you'll participate in the exchange as "normal," without redeeming any credits for money.

With BuddyBanking, you have the choice to set your BuddyBank as follow:

0%/100%— I don't wish to sell back any banner credits. I'm interested in taking full advantage of the Banner Exchange program, and getting my banner shown on other network sites as much as possible.

25%/75% —I'd like my banner shown frequently on other member sites, and I'd be happy to make a little money on the side by selling a quarter of my credits back.

50%/50% —I'll keep half of my banner credits to make sure my ad is getting shown, but sell half my credits back to earn some extra cash.

75%/25%— I'd like to make money by selling the majority of my banner credits back. I'll hold onto a few of my credits to keep some banner exchange traffic headed my way.
100%/0% I'm showing banners on my site to make money. I don't need to keep any of my earned credits -- I'd rather earn cash instead.

What is Buddy Credits?

Buddy Credits refers to the LinkBuddies Referral System, which means the more people you refer to LinkBuddies who become members, the more banner credits or Buddy Credits you will accumulate. Buddy Credits System works by simply pasting our HTML referral code, your banner will display a special link back to Linkbuddies.com, in addition to the banner image itself. If a web surfer clicks on your LinkBuddies® link and join LinkBuddies. You will instantaneously earn a new referral -- and you will receive that 20% of that member credits for life.

What is the Banner Creator?

Our Banner Creator allows you to create a banner that will link to your Web site. We will distribute that banner over our banner exchange network while you display our banners on your Web site. We provide you with five banners that have proven effectiveness. Simply click on the banner, enter your information into the fields provided, and save the banner to your account. Once a member of our staff approves the banner, it will begin receiving impressions within 24 hours.

What is category targeting?

Your ads are placed on Web sites that are categorically related to the service or products you provide.

What is a click?

In Web advertising, a click is an instance of a user pressing down (clicking) on a mouse button in an ad space. The term click through is also sometimes used. The click rate is the number of clicks on an ad as a percentage of the number of times that the ad was downloaded with a page.

What is a click through?

In banner advertising on a Web site, the click through rate is the percentage of times that a viewer of a Web page clicks on a given banner ad, causing a request for the advertiser's Web site to be transmitted to the viewer. For example, if two out of every 100 visitors to a Web page clicked on a given ad, that ad would be said to have a 2% click through rate. (In most cases, a 2% click through rate would be considered very successful, by the way. In many campaigns, especially as ads become familiar to users, the click through rate is well below 1%.

What does "family safe" mean?

In order to maintain a family-safe environment, our banner exchange has fairly stringent guidelines about the content of the site your banners link to. We regret that the following types of site content are not suitable for LinkBuddies: adult or pornographic material, online casinos/gaming, dating services, or illegal software or "warez" sites. Our banner approval staff will review and may reject banners submitted based upon these guidelines.

What is HTML code?

(Hypertext Markup Language) - The coded format language used for creating hypertext documents on the World Wide Web and controlling how Web pages appear.

What is an impression?

An Impression is an ad view, or a banner, being presented on a participating website.
In LinkBuddies, an impression is equal to one banner credit.

What is an Impression Manager?

Under the ‘Report’ tab, Impression Manager is a useful feature for members who have multiple accounts. Impression Manager allows you to transfer your banner impressions from one account to another, giving you more flexibility in managing your overall banner impressions.

What is a StatsBuddy?

StatsBuddy refers to a stats tracking system developed by LinkBuddies. For members who have more than one account, you need to activate StatsBuddy for each account. Once you turn on the StatsBuddy, LinkBuddies will gather all sorts of statistics based on your Web site traffic -- every time a banner is shown on your site.

Using your existing banner code, StatsBuddy will track page loads, unique visitors, geographic regions, visit lengths, and a variety of other information as well.

To activate StatsBuddy, you will be asked to fill in a main URL for that account and to choose a Time Zone.

What is a Surfer Trails?

Surfer Trails is an add-ons feature exclusively for LinkBuddies Premium members. For each StatsBuddy account, Surfer Trails will show you a report of what Web pages’ paths surfers are taking within your Web site. Surfer Trails reports will display the Web pages’ paths and the number of times those paths have been viewed.

What is the "Upload Banner" tab for?

If you have created a banner using either a free banner creator service, or with your own software, you can upload that banner into your account to link it to your Web site. The banner will be distributed over our banner exchange network within 24 hours of being approved by a member of our staff.

What is a URL?

URL stands for Universal (or Uniform) Resource Locator. This is the address of your Web site. Example: http://www.yourWebsite.com.