February 2005 - Version 3.1 of LinkBuddies is released. With this version we move to a new data center on new servers. Externally, the system appears the same, but internally several optimizations have been implemented.

March 2004 - Version 3.0 of LinkBuddies released. This version adds several major enhancements which include: the referral system, the concept of the Buddy Bank, and Geographic Targeting.

October 2003 - LinkBuddies version 2.6 is released. This release focuses on internal structures and is not readily apparent to the end user (except for banner delivery speed which always improves.) LinkBuddies now operates on 4 ½ servers --one main Web server, two banner servers, one database server and ½ a server used as the mail server.

April 2003 - A new, stripped down, optimal version of LinkBuddies is released. Version 2.5. This version removes the banner and button exchange and, instead, focuses on the 468x60 exchange. Gone are the secondary ad exchanges.

November 2002 - LinkBuddies version 2.0 is released. This version focuses on the core business of what a banner exchange is, namely a free resource to exchange and build traffic. Because at this time there has been no "Google Ads" (which defined the market for text advertising) the text exchange portion is removed.

March 2002 - A new version of LinkBuddies is released. The engine that delivers the banners is optimized even further! MyLinkBuddies is removed from the exchange because it did not take off as anticipated.

February 2001 - MyLinkBuddies is introduced. This allows third parties to set up their own branded banner exchange powered by LinkBuddies.

December 2000 - A new version of LinkBuddies is released (after many sleepless nights). This version adds three new exchanges: a text exchange, a button exchange, and a box exchange.

November 2000 - A new version of LinkBuddies is released. This is a major rewrite of the entire system. The previous version was in a combination of C and Perl, the new system is written in PHP.

August 2000 - Chuck goes full time with LinkBuddies. The exchange has over 20,000 members.

May 2000 - LinkBuddies now has three servers.

March 2000 - A new version of LinkBuddies is released optimizing the banner delivery engine. The new version moves the database from a "home grown" database system to the MySQL system.

December 1999 - Chad goes full time with LinkBuddies.

October 1999 - Wow, a part-time worker to approve banners is hired.

June 1999 - LinkBuddies is now hosted on two machines.

May 1999 - Chuck Heintzelman joined forces with Chad Buechler. There was simply too much maintenance and support for one person to handle in his spare time. Together Chad and Chuck should be able to handle the maintenance and support of LinkBuddies in our spare time.

November 1998 - Online ordering of additional advertising has been added to the system.

October 1998 - Category targeting has been added to the exchange.

May 1998 - The server moved to a new location at the same time a new version is released. This version, written in C, adds two major enhancements: A change to 468x60 sized banners and a referral system. The change in banner size reflects the standard defined by the Internet Advertising Bureau. The referral system allows those who refer new members to LinkBuddies to receive additional displays on a weekly basis. The ability to purchase additional advertising is provided, the method of purchase is to snail mail a check.

January 1998 - LinkBuddies moves to its own domain, linkbuddies.com. A method to purchase additional advertising is added to the system. The method is to mail a check.

November 1997 - Three months and three hundred accounts. With almost no marketing effort the exchange seems to be taking off.

August 1997 - LinkBuddies created by Chuck Heintzelman. This initial version provided a 400 pixel by 40 pixel banner. The software was written in C++ and provided no major features. Each time a banner was displayed, the account that needed the most displays was the one displayed.